Today I read the book “Switch” by Chip and Dan Heath. It offers useful and pertinent advice that showed me how to motivate people by getting them to think logically and emotionally while shaping the environment for the best results. I enjoyed reading about the various stories of success that nicely illustrated the reasons people were able to initiate change. It introduces many tactics that can help people inspire others to change, all backed up with useful information. The three main points–to direct the ‘Rider,’ motivate the ‘Elephant,’ and shape the ‘Path’ are all very helpful with additional advice about how to do so. It’s not vague about how to switch from one tactic to another, giving advice about each. The examples of how the advice worked were striking, and I was amazed at how simple some solutions to problems could be. I learned about how humans are sometimes too perceptive for their own good and recognized similar problems in myself. This was an excellent book with usable advice and interesting, sometimes funny, examples. I would rate this book a 9.5/10. Overall, the book is great but occasionally dense.
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